Compleat Cup
Herman spent two years of his spare time—he’s an architect at the Cambridge, Massachusetts, firm Ellenzweig—and made close to a hundred prototypes in the process of refining the folding design he callsCompleat. The construction is simple: The body and two integrated flaps are composed of a single piece of paper; the body is glued to the circular base. Like similar cups on the market, the paper would be waterproofed, though ideally with cellulose-based plastic, so that it could be composted. Herman partnered with Daren Bascome, of graphic-design firm Proverb, to make use of all three surfaces for branding messages. “Since the average customer has a paper cup in their hands for 16 minutes, the additional surfaces give retailers considerably more opportunity to reach their customers in a meaningful manner”.
